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Sears takes the buyer's remorse out of back-to-school | Retailing Today

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Posted in August
AUGUST 6, 2015 | BY GINA ACOSTA

Sears Canada has come up with an innovative way to appeal to back-to-school shoppers -- especially those parents who have kids who don't wear uniforms to school.

The retailer has launched the KidVantage Grow Out Guarantee, "created to take the stress and guesswork out of back-to-school shopping." The KidVantage Grow Out Guarantee promises that if your child grows out of an article of clothing purchased at Sears, you can exchange it for the next size up before the end of the current school year.

http://www.retailingtoday.com/article/sears-takes-buyers-remorse-out-back-school
 

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